Hyperlinking and The Huffington Post
Probably the most striking feature of the Huffington Post website is the extent to which hyperlinking is used. The site uses hyperlinks on the homepage in such a way as to guide the user to other stories on their website. It seems that from top to bottom, almost everything on the page is hyperlinked. The task of getting through all of them would be momentous!
In fact, when scrolling over the top of the page, the only thing the mouse doesn’t want to link to is the date! It must be said that this website succeeds in keeping the user occupied, following all these links. It gives the impression that there is so much to see and do on this website that there’s only room for one little word on the homepage to describe it and lead the reader away to another place where there is room to tell the story.
Another eye-catching feature of this website is the amount of pictures on the homepage. This keeps the reader entertained and allows them to link into a story if they like the look of the picture or recognise the person in it and want to know more.
This visually focused method appears to work for the readers
of this website as one of the most popular stories at the moment relates to topless pictures of Miss California making their way on to the web.
Overall, it seems that the success of this news site could be down to its busy layout. It is colourful, eye-catching and light, a combination many people are happy to buy into!
